YEJI KIM
Westin Hotel’s pillar — MoveWell Branding
Westin Hotels & Resorts, an upscale American hotel chain owned by Marriott International, embraces the message, "Travel the Main Route to Well-Being." The brand is built around six pillars of well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well, each designed to help guests feel their best and maintain balance while traveling.
The design and branding exploration focused on visually representing these six pillars, capturing their essence and translating them into a cohesive and engaging experience that reflects Westin’s commitment to well-being.
Role
Senior Designer | Lead Designer
Senior Designer | Lead Designer
MoveWell Logo
Brand Hashtags
Photo selections- richness, bold, movement, strong feeling
Instagram story engagement ideas
Marathons Graphic
Instagram Layout / Highlights