YEJI KIM
Marriott Bonvoy
F1 Series
Marriott Bonvoy’s partnership with Mercedes-AMG Petronas Formula One Team inspired a design series showcasing each F1 city, featuring the team’s main driver to engage audiences through Instagram Stories. The project involved conceptualizing and branding the entire design, from sketching the scenes to creating portrait illustrations, designing maps with icons representing key landmarks, and developing the final third slide featuring the driver’s portrait paired with an icon. The goal was to create a visually cohesive and engaging experience that resonated with Formula 1 fans and Marriott Bonvoy members alike.
Award
Shorty Award
Audience Honor in Graphic Art
Link to the Award Site
Shorty Award
Audience Honor in Graphic Art
Link to the Award Site
Role
Senior Designer | Lead Designer | Worked closely with other senior desinger
Senior Designer | Lead Designer | Worked closely with other senior desinger