YEJI KIM
Marriott Bonvoy
60 Seconds In
Marriott Bonvoy's new YouTube series, 60-Second Travel Doc, presents a collection of short documentaries capturing individual stories of life and travel. Each episode showcases the transformative power of travel to unite people, empower individuals, and highlight their roles in a vast, interconnected world.
A graphic/logo was created to unify the 100+ documentaries into a cohesive series.
Role
Senior Designer | Lead Designer | Work closely with Design Director and Designer
Senior Designer | Lead Designer | Work closely with Design Director and Designer
Scalable Frame graphic
Instead of spending precious seconds on an title card, or making viewers to wait a beat for lower thirds, we propose an opening graphic that introduces the most important information immediately: the name of our subject and the destination.
The information builds on screen in a framing device that operates as a simple and robust design system. The scalable system will accommodate varying word and character lengths. The idea is to create a modular structure that could easily accommodate 100+ videos.